They Only Play Asian Stuff: Centering Korean Culture in LA & Regional Ignorance

Los Angeles is a funny place.
After my amazing ramen/movie night at CGV Cinemas, I went to read my Santa Cruz Noir book (OMGZ Susie, it’s SO GOOD! I’M DYING) & have a cocktail at Frank & Hank’s (thought of you, my beautiful love Michelle).

Some girl at the bar next to me asked about the book since I was having such visceral reactions to it, so I read her a passage over the pounding gangsta rap.
Girl: WOAH. THAT’S SOME BRUTAL SHIT GURL. And you’re laughing?
Me: Well, yeah. I recognize all the locations in the story and…it’s gory dark murdery stuff but…very brilliant!
*She took a picture of the book*
Girl: Imna have to get that.
Me: Oh you need to, 100%.
Girl: So what were you up to tonight?
Me: I was over at CGV down the street, watching a great movie.
Girl: The movie theater over there?!?!? *points towards the door* WHY??? THEY ONLY PLAY ASIAN STUFF. OH BUT LIKE HAVE YOU WATCHED ANY ASIAN HORROR.
Me: *having great difficulty not making life imitate art & make like one of the killers from Santa Cruz Noir*
Yeah. It was weird. And racist. And frustrating. CGV is a great theater. My favorite next to the New Beverly, actually.
I love K-town so very much. I am usually the only white person at the movies I go see and until a while back when I cut my hair into my current “punk rawk” look, I was given a lot of “What are you doing here?” expressions. I find it endlessly fascinating that my hairstyle has changed how I am treated but that’s a whole other conversation.
Back to CGV. I didn’t mind anyone looking at me with the “you don’t belong” expression. I knew that I was entering a non-white space. I belong from the perspective of being from LA and having grown up a few blocks away but…it is not my space. It is, however, the only location in LA that I can see these films and I desperately enjoy Korean cinema, from the soap operas to the gritty procedurals to the gruesome horror. I think the only genre I’m not into is the bubble-gum rom-com and even some of those I like!!! But when I go to CGV Cinemas in K-town I am very aware, as an Angeleno, that this may be my city but this is not my space.
The older Korean couples on date nights love me though. Maybe they think I’m a weirdo sitting alone with my concessions sighing and crying at that historical romcom with them. But I also think they appreciate having younger people in those movies (sometimes those films have a bit of an older draw). Maybe they just think I’m confused and I ended up in the wrong theater? I love seeing how many older couples do go to the movies together and enjoy the experience just like it was “the old days.” I feel like when I go to CGV, people there are really there for the experience and my heart soars.
I always feel really good in those theaters. Everyone there is going to the movies intentionally.
There’s a difference between going to the movies as something to do and going to the movies intentionally. You can do both (many do) but the people I see going in and out of CGV are people I want to go to the movies with. The audience for Believer last night was great. Maybe not super rambunctious like an average US action-movie audience, but they laughed loudly at funny lines and it certainly felt like a community. Which is what I need in a movie going experience and a movie theater.
CGV is really special because like many movie theaters that used to exist in Los Angeles, it offers culturally specific materials that cannot be accessed anywhere else. Korean films on the big screen. And not just on the big screen, but a REALLY DAMN BIG SCREEN. The seats are nice, the sound is great, they have 4 hours of free parking.
And, as I schooled Bar Girl, CGV doesn’t “just play Asian stuff.” More specifically, their focus is on the Asian community (the Korean community to be exact). White folks, or English-speaking anyones, are 100% secondary. But that doesn’t mean that they are not welcome or cannot attend. It just means that they are not the central audience for CGV and that is a breath of fresh air in this world. Yes, I am aware that CGV is a Korean company so obviously that is their focus but still. It’s really great to have this theater HERE IN LOS ANGELES.
Bar Girl was shocked when I told her that they are currently showing Deadpool 2 and I saw a trailer for the next Incredibles movie as well as the new Jurassic Park. She had completely tossed the theater to the side. Hi ignorance and total unwillingness to explore your own neighborhood (she said she lived in the area). Sure, these films have Korean subtitles, but that’s fucking great! This is something called ACCESS. Why shouldn’t everyone be able to see movies? And why shouldn’t we all be able to see as many amazing movies as we can? The fact that I was able to go and see Believer (Lee Hae-young, 2018), the remake of Johnnie To’s masterful Drug War from 2012 is so exciting to me! And by the way?
                      BOTH VERSIONS OF THIS MOVIE ARE AMAZING!!

They’re playing a comedy at CGV starting on June 22nd. The trailer looked INSANE. I cannot wait. So glad that they take MoviePass. I know that I sound like an ad for CGV (I don’t mind) but I’ve always said that it’s like the Korean Arclight but cheaper. And take a chance if you live in LA, come see a Korean movie with me. They are really great.

See how your calendar is looking for this beauty…. I’m excited AF.